After marketing communications tool to mislead and deceive and exploit consumers ' feelings, the need and adjust his Islamic laws of Islamic marketing, in order to achieve this objective the study to test the conceptual framework for the interpretation of the responses was development that can show the consumer marketing communications and recognize their Islamic. the current study sought in connection with the proposed framework to test to derive specific premises for the purpose of testing ground, and has been tested using a variety of data obtained from a sample number of individual consumers 315 in Algeria capital.
And the field study results revealed for different responses to the sample towards adopting institutions for marketing communications as an alternative to increase consumer awareness and understanding of their rights and the results of regression analysis for the study hypotheses on their acceptance, which emphasizes the influence of Islamic marketing communications increased awareness and consumer awareness of their rights.
Keywords: marketing communications, consumer rights, Islamic marketing, advertising, personal selling.