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The Journal of Sharia Fundamentals for Specialized Researches

About the Journal :

The Journal of Sharia Fundamentals for Specialized Researches (JSFSR), a peer-reviewed scientific journal indexed by the International Standard Serial Number for Academic Scientific Journals (e-ISSN: 2289-9073), issued every three months.
The journal specializes in research, articles, and scientific papers of originality and innovation Committed to the scientific methodology, and the ethics of scientific research.
It aims to be a platform for researchers and a meeting point for researchers to present the different values and topics of legal sciences and systematic studies, and link them to the principles of Sharia, and to update, enhance and support the scientific development of contemporary systematic topics related to the principles of Sharia that serve society and ensure the strength and respect of Islamic identity in various scientific fields. Socio-economic



ISLAMIC MARKETING COMMUNICATION AS AN ALTERNATIVE TO PROTECT THE CONSUMER RIGHTS – A SURVEY OF THE VIEWS OF A SAMPLE OF CONSUMERS IN ALGIERS


After marketing communications tool to mislead and deceive and exploit consumers ' feelings, the need and adjust his Islamic laws of Islamic marketing, in order to achieve this objective the study to test the conceptual framework for the interpretation of the responses was development that can show the consumer marketing communications and recognize their Islamic. the current study sought in connection with the proposed framework to test to derive specific premises for the purpose of testing ground, and has been tested using a variety of data obtained from a sample number of individual consumers 315 in Algeria capital.
And the field study results revealed for different responses to the sample towards adopting institutions for marketing communications as an alternative to increase consumer awareness and understanding of their rights and the results of regression analysis for the study hypotheses on their acceptance, which emphasizes the influence of Islamic marketing communications increased awareness and consumer awareness of their rights.
Keywords: marketing communications, consumer rights, Islamic marketing, advertising, personal selling.